Hi, my name is Ingrid, and I’m a designer and creative director with 15 years of professional design experience and 10 years of experience managing and directing teams.
For me, design is about creative problem-solving. Specifically, it’s about the ability to see a problem from all angles and think of solutions that are not only fresh, but user-centered, playful, and fun. My approach is heavily based on end users and researching what they want most.
There are so many aspects of design that I love, from the strategic positioning of something new to the repetition of defining and refining a problem over and over. It’s challenging but having moments of insight and clarity that solidify an idea and then working with a team to launch the idea to market is truly a magical experience.
This website offers a sample of my previous work and a window into my skill sets.