HASBRO

2006-2008 My Little Pony

At Hasbro, I worked with known artists to create specialized convention ponies as well as role play toys that had exhibited unique personalities and play patterns.

25^th Anniversary Silver Pony:
For this unique project, I worked with a sculptor and silversmith to create one 18” sterling silver pony and twenty-five 5” silver ponies to celebrate 25 years of My Little Pony.

Convention Collector Ponies: Collector’s ponies for conventions and special events.

Made from the Heart: Focusing on the younger age of true plush devotion, this line took the essence of pony and gave it a more loveable and emotional feel by connecting it to a homemade look.


Ponyville Plush: With a focus on collectability, I explored recreating a plush version of the stylistic Ponyville line, with each pony representing its unique personality through style and material choices.

Role Play: I worked independently and with freelancers to build the product line aesthetic. Then I worked with engineering to formulate UI play patterns, and I even directed the voice talent.

              

25th Ponies For 25 Years: To help celebrate the 25th anniversary of My Little Pony, I Initiated and conceptualized a program. A total of 25 artists, fashion designers, and celebrities were asked to design a one-of-a-kind 18” pony. Ponies were auctioned off and proceeds were given to “Give Kids The World” charity.