CCA: PLAYBANK CONCEPT PROJECT

2008-2010

PlayBank Concept  is a concept toy rental service where kids invest in their eco future by investing in shared play. PlayBank’s toy loan service prolongs the play life of toys by allowing children to check out toys and return them once they’ve exhausted their interest in the toy. In creating this play service industry, children get access to a wider variety of toys at a lower cost to their parents.

The mission of PlayBank is to provide creative play while shifting children’s perceptions of ownership during a key developmental period in their lives. Parents complain of too many toys cluttering their homes and having too few choices of what to do with the toys once their child is done with them. In extending the life of toys, PlayBank reduces the need for new toys to be manufactured and slows the rate at which toys end up in the landfill.

PlayBank team: Nicole Trautsch, Jennifer Pechacek, Tim Bishop, and Ingrid Dragotta